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Champagne Lanson
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Lanson is the only major Champagne House that talks to consumers about taste.
Why? Because unlike other well known brands it chooses to avoid using a process
called malolactic fermentation which means that it actually tastes more mouth-watering
and refreshing than other Champagnes. A great PR challenge we think and what a
refreshing change to talk about taste when it comes to Champagne. A hugely successful
campaign with coverage in nearly every glossy magazine, broadsheet and a full on
broadcast campaign on top. Sales are up by 8% and Lanson is the only one of the top
three brands to be in growth over the last three years. And as if that wasn’t
enough, Lanson Rose is now the fastest growing Rose Champagne in the UK and also the
bestselling. We’ve even written a book all about it – To order your copy
log on at
www.lansonlittleblackbook.co.uk
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