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Cono sur
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Chilean winery Cono Sur is a pioneer of sustainable practices, gaining Carbon Neutral® status in 2007. Our task is to communicate its green credentials to press and consumers so we started off the campaign with a branded pedicab offering environmentally friendly rides to the annual Wines of Chile tasting. Our digital campaign, with 'allotment chef' Paul Merrett, invites eco-minded consumers to submit their green recipes, paired with Cono Sur wines, for the chance to win prizes. Promoted via social media, online and traditional print press, this is an integrated campaign that collates user generated content to engage new and current consumers.
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