As part of its ongoing “Inspired by the Coast” campaign, Chilean wine brand Isla Negra will be touring British coastal festivals this summer offering the chance to enjoy a glass of wine while taking in the surrounding sea views. Travelling with its branded Airstream Caravan, the Isla Negra team will be stopping at a number of coastal events and food festivals until September hoping to reach out to around 25,000 consumers.
Having already made its first stops at the St Ives Food & Drink Festival at the end of May and The Dorset Food Festival on 7th and 8th July, the Airstream Caravan will make its next outing at Eastbourne Extreme on 14th and 15th July where it will park up and open up, offering festival visitors the chance to taste the Isla Negra range of wines. Next stop will be at Seafest Scarborough on the 20th and 22nd July, then to finish the summer holiday by the seaside, the Airstream Caravan will stop at the Morecambe Seaside Festival on 1st and 2nd September.
As part of Isla Negra’s integrated coastal treasure hunt campaign this year, visitors to the Airstream Caravan will also receive a card printed with one of 1 million unique codes, directing customers to the website to play the Beach Hut Game with prizes of 2,500 coastal holidays or discounts on Isla Negra wine for every entrant.
Isla Negra Brand Manager Nicola Hale says; “By touring coastal festivals around the UK, we want to tell the Isla Negra brand story and engage with new and existing consumers and we hope our caravan tour will become a talking point on the food festival scene.”
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For further information and images, please contact Gemma Hood at Phipps
0207 759 7400
Notes to Editors
- *Isla Negra is the number one Chilean wine brand by value and volume – Nielsen data 19th March 2011
- To find out more about Isla Negra, visit the official Facebook page at facebook.com/islanegrawine
- Isla Negra will be sampling at the following events this summer;