No one summed up the English’s love affair with tea better than Sting. But most Brits would be hard pushed to know where their beloved brew is actually coming from. Which is where we come in. Earlier this month the Phipps office was celebrating with, er, a lovely cup of tea after winning a six-way pitch organised by the PRCA/ FAPRA to work with the Tea Board of Kenya. Kenyan tea is one of the world’s most drunk teas and is in almost all of the UK’s best-loved blends but it also has a lot to shout about it its own right. We’re implementing a campaign including social media, consumer and stakeholder communications to help Kenyan tea get the credit it deserves. So watch this space for all things tea-related and in the meantime, pass the sugar!
Posted by Lynne Shirley