When British Onions asked Phipps to put onions firmly back in the spotlight and showcase onions as the star of the kitchen, we challenged key food bloggers to share their best ever British Onion gravy recipes.
We asked around and found gravy can be a polarising subject – should it be thick or thin? Dark or light? And what secret ingredient do you add – Marmite, mustard or even mushroom ketchup?
To find the best onion gravy recipe we identified 30 key food bloggers passionate about cooking with British produce and sent them a ‘Gravy in a Box’ kit to experiment with. We teamed up with likeminded brands such as Tiptree ketchup to create the ultimate kit, containing store cupboard essentials such as Colman’s mustard and Marmite, as well as special ingredients like mushroom ketchup, and of course plenty of brown and red British onions!
The recipes arrived in their droves and we received 35 blog posts and 39 tweets, reaching more than four million consumers.
These inventive bloggers showed just how much you can do with the humble onion, creating a plethora of gravy recipes from the Culinary Travels’ classic recipe and insightful history of gravy to Rosie Lovell's unusual additions of star anise and molasses. Other bloggers showed the many and varied uses of British Onions; Paul's Cooking Blog shared Beef Braised with British Onions while English Mum and Fuss Free Flavours made delicious onion soups and Me, My Food and I celebrated onions as a dish in their own right with Creamy Baked British Onions.
Posted by Gemma Hood