This week we were interested to read about the soft launch of the Hawksmoor breakfast menu (reviewed here by uber blogger Eat Like a Girl). Hawksmoor, famous for London’s greatest steaks, has decided to open its Guildhall restaurant for breakfast from 7am. You may wonder if steak would be a popular choice first thing in the morning, but judging from the reviews so far, Londoners are quite happy to abandon their muesli and go for something with a bit more iron.
When you consider that lots of breakfasts (especially at the weekend) contain plenty of meaty fare such as black pudding, sausage and bacon it’s not a huge leap of the imagination. Meanwhile, at the opposite end of the spectrum, McDonald’s recently launched its Breakfast Wrap – a tortilla wrap containing egg, hash brown, bacon and a sausage patty. Handy and portable it may be, but it’s not exactly healthy. Nor does it particularly adhere to the Government’s new ‘Responsibility Deal’ – a voluntary initiative for brands to reduce sat fat and salt which McDonald’s is part of. However, our view is that it’s all about choice (even we’ve been known to eat last night’s pizza for breakfast). Hawksmoor and McDonalds couldn’t be more different, but whether it’s because food lovers have so much choice they want breakfast time to work harder, or if we’re looking for comforting indulgences when times are hard, one thing is for certain; the big breakfast is back.
Posted by Lynne Shirley