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Tio Pepe
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For those in the know, Tio Pepe is a Fino Sherry - bone dry and completely different to the sweet sherry that we all associate with aunties and vicars. We have worked tirelessly for the last three years talking to everyone who’s anyone in the food and drink world about the virtues of Tio Pepe and its food matching properties. The highlight of this year’s campaign was a trip out to Jerez (the home of Tio Pepe) with Tom Parker-Bowles, Giles Coren, Charles Campion and a few other high profile journalists to experience Tio Pepe during the Feria which resulted in some outstanding coverage including a full page in the Mail on Sunday’s Live! Magazine, courtesy of Tom, and some Tio Pepe friends for life. |
