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Wines of Germany
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Any wine expert will tell you that Germany produces some of the most exciting, tantalising and exotic wines in the world. So how do we make the UK into a nation of wine experts and get them to understand? We’ve worked with brand Germany for over ten years and run an integrated campaign where we handle research and planning, advertising, retail strategy and promotions, sponsorship and sampling, and trade and consumer media relations. We’ve created a full on digital comms platform which has been key to reaching a younger audience and sales over £5 are up by 33% (AC Nielsen to 26 Dec 2009). Check it out at our brand new website created by our digital partner Large Blue www.largeblue.com. Visit Wine & Germany's Twitter and Facebook pages. |
